Mirror, Mirror on the Wall: ‘Limitless’ Lewis Hamilton like you’ve never seen him before

Striking new images of Lewis Hamilton are set to turn heads this summer, as the Formula One legend unveils a bold new campaign with INEOS Hygienics, aptly dubbed “Limitless”.

The infinite series of reflections of the Seven-Time World Champion are positioned to dramatise what life could look like with limitless potential, through staying fit and healthy.

Believing no one should ever miss a day of what keeps people at their best, the collaboration between the UK’s fastest-growing hygiene solutions provider and Mercedes-AMG Petronas F1 Team driver unveils a new range of hand washes to keep hands clean and protected - designed to ensure Britons are stronger and more resilient than ever before.

Known for his endless drive, the record-breaking athlete [37] is pictured wearing a striking red outfit whilst holding a bottle of INEOS Hygienics high-performance hand wash, created to ensure smart hygiene and high performance.

The innovative hand wash formulation contains four unique moisturisers known to actively improve the condition of your skin. In fact, 80% of people found that their skin felt extremely moisturised after using INEOS Hand Wash* and INEOS Cucumber + Aloe Vera Cleansing Hand Wash is the best performing hand wash on the market vs other leading Aloe Vera products**.

Hamilton, who has teamed up with the British hygiene solutions powerhouse to launch their #Limitless campaign said “I believe as humans, we really are capable of anything, and I find putting good habits in place and creating routine helps me perform and be at my best”.

“The pandemic taught us all the importance of good hygiene. We were all washing our hands thoroughly and constantly sanitising surfaces.

“Being slowed down by sickness or fatigue isn’t an option for me – so hygiene has always been something that I have been very focused on. Even more so now.

“We all want to be able to live without limits – so we need to make sure we are looking after ourselves by washing and sanitising our hands, and INEOS Hygienics gives me and my team the tools we need to live life to the full; both on and off the track.”

The new INEOS Hygienics Hand Wash range is available now at amazon.com and Ocado.

-ENDS-

Picture Caption

Appearing in an infinite series of reflections while holding a bottle of INEOS Hygienics high-performance hand wash, Formula One legend Lewis Hamilton is pictured in a bold new campaign with INEOS Hygienics, aptly dubbed “Limitless”.

The striking shoot sees the Seven-Time World Champion dramatise our limitless potential through the use of a mirrored, seemingly endless spectrum.

Hamilton is launching the #Limitless campaign with fastest-growing hygiene solutions provider INEOS Hygienics, who has teamed up with the Mercedes-AMG Petronas Formula One Team Driver to unveil a range of products to keep hands clean and protected. All designed to ensure Britons are stronger and more resilient than ever before.

INEOS Hygienics backs Lewis Hamilton and the entire team with a smart hygiene routine - giving them the tools to live life to the full; both on and off the track.